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With society on the run and social media at itss finest, what better way to get an idea across than through Facebook or twitter? This morning, I did exactly what probably millions of people did today. I went on Facebook. And lo and behold, friends everywhere were sharing the link of “Kony2012”. Of course, this raised my curiosity, and decided that instead of waking up to study, I would start my day off by watching the video. I must admit, these problems have been going on for hundreds of years, all around the world. Not just Uganda. Not just with children. But this video definitely made it more “real” and more in the moment. Because I’ll admit it, up until then, I didn’t know who the heck “Kony” was. It’s amazing how it is raising awareness about such topics, but at the same time, with it comes much debate and controversy. And that goes for just about everything and anything. It’s sad though how instead of talking about the issue in and of itself, there has been much more of a focus on the skepticism of the Invisible Children campaign and foundation than of the actual topic they’re trying to raise awareness for. It’s ironic how they decided to make a 30 minute video, and what happened? Yes, it caught peoples’ attention… but unfortunately, for some wrong reasons. People are discussing how the video is disgusting because he dragged his son into it, and how they’re tweeking the information to exaggerate it. Okay, stop and think for a second. This is marketing. This is exactly how they draw in attention. This is how they raise awareness. This is how they get people thinking and talking. But look around us. What exactly is this perfume campaign that they’re selling with that blonde hair, blue eyed, size 0 model about? What marketing techniques are they using to reel you in? Regardless, the power of social media can either be good or bad, but it’s ultimately up to us what we want to do with it.

It’s unfortunate that it takes this big social media event to get people to start thinking about these things, when all around us, it’s happening all the time. But we’re just too busy to notice because we’re on Facebook, waiting for another viral epidemic to hit us and dictate which topic will be “on the press”.